While just over a quarter (28 percent) of non-smartphone users said they check their email "constantly" throughout the day, nearly half (45 percent) of smartphone users do so, according to ExactTarget.
In fact, checking email is a more common mobile web activity than visiting Facebook (23 percent) or Twitter (five percent) among smartphone users.
Overall, the home PC remains the top location from which consumers constantly check email (24 percent) with 63 percent using it to check email daily. Meanwhile, 16 percent of email users overall constantly check email from a work or school computer (22 percent daily).
Eleven percent of email users check constantly from a mobile phone (15 percent daily) but the numbers are minimal for iPad/tablet users with two percent constantly checking and three percent checking daily.
Monday, April 25, 2011
Email Remains a Top Mobile Activity
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Sunday, April 24, 2011
Google Gets into Social Shopping
Google gets into the social shopping space with Groupon and LivingSocial.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Half of U.S. Adults Shop Using Mobiles
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Netflix Supplemental Now, But "All Will Change"
Liberty Media clearly sees Netflix as a supplemental channel to cable TV, satellite and telco TV distributors, but doesn't think that always will be the case. "Cable players pay us $1 billion and more a year," says Liberty Chief Executive Greg Maffei. Netflix is not in that league as a revenue generator.
"When you look at Netflix, the customers come in two categories," says Maffei. "It’s either the consumer who would never be a premium subscriber or cable subscriber at all."
"The second kind of consumer is the price-sensitive viewers who have cable but like the ease of over-the-top options at the right price," says Maffei.
But "all of this will change," Maffei notes.
"The second kind of consumer is the price-sensitive viewers who have cable but like the ease of over-the-top options at the right price," says Maffei.
But "all of this will change," Maffei notes.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
"Designing for Failure"
The recent outages for some Amazon Web Services customers illustrates the "design for failure" model of cloud computing, some argue. Under the "design for failure" model, combinations of software and management tools take responsibility for application availability. The actual infrastructure availability is entirely irrelevant to your application availability and 100-percent uptime should be achievable even when a cloud provider has a massive, data-center-wide outage.
Most cloud providers follow some variant of the "design for failure" model. A handful of providers, however, follow the traditional model in which the underlying infrastructure takes ultimate responsibility for availability. It doesn't matter how dumb your application is, the infrastructure will provide the redundancy necessary to keep it running in the face of failure. The clouds that tend to follow this model are vCloud-based clouds that leverage the capabilities of VMware to provide this level of infrastructural support.
The downside of the "design for failure" model is that you must "design for failure" up front.
Most cloud providers follow some variant of the "design for failure" model. A handful of providers, however, follow the traditional model in which the underlying infrastructure takes ultimate responsibility for availability. It doesn't matter how dumb your application is, the infrastructure will provide the redundancy necessary to keep it running in the face of failure. The clouds that tend to follow this model are vCloud-based clouds that leverage the capabilities of VMware to provide this level of infrastructural support.
The downside of the "design for failure" model is that you must "design for failure" up front.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Saturday, April 23, 2011
Google Readies Behavioral Ads in Mobile Apps
Google is preparing to offer behaviorally targeted ads across its network of iOS and Android applications, as well as the ability to more accurately track conversions from handsets running on those platforms.
Individual mobile handsets possess unique ID numbers, or 'device identifiers,' to which Google plans on tying users' in-app behavior for the benefit of advertisers. To date, the company has refrained from making use of device IDs for ad purposes, perhaps owing to privacy concerns, but numerous competing firms already make use of the practice.
Individual mobile handsets possess unique ID numbers, or 'device identifiers,' to which Google plans on tying users' in-app behavior for the benefit of advertisers. To date, the company has refrained from making use of device IDs for ad purposes, perhaps owing to privacy concerns, but numerous competing firms already make use of the practice.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Telefonica Illustrates Mobile Communications Carrier Challenges and Trends
A recent presentation by César Alierta, Telefónica chairman and CEO, illustrates the significant issues even the relatively-robust mobile phone business faces these days. Consider organic revenue growth, the rate at which a tier-one carrier is able to grow revenues on its existing customer base and lines of business, without making an acquisition.
Telefónica grew at an organic rate of about 2.5 percent in 2010, as did Vodafone. AT&T grew revenues organically by a bit below one percent.
And those were the fortunate companies. France Telecom saw negative organic growth of about 1.25 percent. Deutsche Telekom saw two percent negative organic growth in 2010. BT saw negative three percent organic revenue growth that same year. Telecom Italia saw organic revenue shrink about 3.8 percent.
Telefónica grew at an organic rate of about 2.5 percent in 2010, as did Vodafone. AT&T grew revenues organically by a bit below one percent.
And those were the fortunate companies. France Telecom saw negative organic growth of about 1.25 percent. Deutsche Telekom saw two percent negative organic growth in 2010. BT saw negative three percent organic revenue growth that same year. Telecom Italia saw organic revenue shrink about 3.8 percent.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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