Showing posts with label whats open.com. Show all posts
Showing posts with label whats open.com. Show all posts
Thursday, November 8, 2007
Mobile Web More Like TV?
WhatsOpen.com offers a Web application that shows users nearby stores and operating hours. That's the sort of thing that a mobile advertising strategy can build off of. It also suggests something else about the nature of mobile Web services optimized for handhelds.
To wit, given the greater difficulty of interacting with the device, compared to a PC, maybe large portions of the experience need to be more like linear TV, as heretical as that may seem. Push useful data to me. Not all the time because that kills battery performance. But sense when it is likely I am looking at the screen. Show me something interesting.
Combine Real Simple Syndication with streaming. Maybe not streaming video, maybe streaming text. Adjust the feed based on my location. People talk about the difference between a lean-back experience and a lean-forward experience. Maybe we need to work on a stand-up experience: screen-based information and entertainment adapted for a user that is standing up and moving.
Labels:
Google,
mobile TV,
mobile Web,
RSS,
whats open.com
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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