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Openbucks: Use Gift Cards to Make Virtual Goods Purchases

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Openbucks is a new firm that allows users to buy gift cards from a number of companies and then use the stored value to buy things on online sites. Subway, CVS, Citgo, Sports Authority, Hess and Circle K are participating gift card suppliers. 
Use these gift cards:

Are Virtual Goods a Bigger Business Than Advertising?

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Sales of virtual goods are a significant, and growing revenue stream for Facebook and many developers who seem to be finding that they can make more money selling digital goods than they can selling apps outright or selling advertising within games.



That isn’t to downplay mobile advertising revenues, as a longer-term source of revenue growth for many participants in the mobile ecosystem.



Mobile advertising in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey, a compound annual growth rate of 43 percent. The global market for ads in video games is expected to grow from $3.1 billion in 2010 to $7.2 billion in 2016, according to DFC Intelligence. Video Games: More Ad Revenue.



But revenue models often “are discovered” in the mobile and online space, rather than intentionally created, and that seems to be the case for virtual goods.



Revenue specifically generated from the sale of virtual goods in social games has increased 245 percent from $…