Showing posts with label new phones. Show all posts
Showing posts with label new phones. Show all posts

Wednesday, October 3, 2007

HTC Touch: On the Cusp of Something Big

Something big is going on in the handset market, which appears to be developing clearer customer niches as device capabilities start to diverge. But the big thing isn't simply the handset proliferation. The proliferation of devices is creating lots of niches, and also showing why mobile is such a powerful way to do voice.

It isn't simply mobility. It is the ability to create human affinities for communications services never possible before. Marketers talk about "branding" their companies and services to create an image of quality, reliability, dependability, fun or some other attribute. But who really believes them?

Most consumers seem to regard every mobile provider as a functional substitute for some other provider. Ford or Chevy. There are brands. It simply isn't clear that the brands mean much.

But consider perfume. Perfume is so personal that the branding is everything, the actual fragrances like operating systems. Perfumes also are ultimately personal. A person doesn't buy a different perfume because it is on sale. And on what logical basis would any fragrance be "better" than another?

Of course, that's not the point. It isn't about "better." It is about "me." The whole point of perfume marketing is to create an indelible sense that a fragrance is the personification of "me." That's sticky. That's loyalty. That's the complete antithesis of a commodity.

Wireline service is nearly impossible to personalize. But wireless service is nearly infinitely capable of segmentation, personalization and creation of niches because the handsets personify the service. This is a very big deal.

But back to HTC. It isn't clear yet whether the touchscreen interface itself will become into an actual niche, but that feature certainly is associated at the moment with devices we might say are "fashion phones." And there are two devices clearly in that category using touchscreen technology: the iPhone and the HTC Touch.

As iPhone sets records for sales of the first million units of a new handset, Taiwanese phone maker HTC says it has sold approximately 800,000 units of its Touch smartphone as well, over just about the same timeframe. While not yet available in North America, the Touch features the same sort of touchscreen interface used by the iPhone.

Both the Apple and HTC Touches have touchscreens, Wi-Fi and media playback.

HTC has already announced a successor to the Touch, the Touch DUAL, a phone that adds 3G broadband and a slide-out keypad, borrowing concepts from Research in Motion's BlackBerry devices. It should launch in Europe later this month.

Originally an equipment maker for carriers and other handset vendors, HTC in the last two years has embarked on a major campaign to sell its own branded phones. The company specializes in innovatively designed handsets and mobile computers, many of them aimed at the enterprise market.

Like most HTC devices, the HTC Touch and the Touch Dual use the Microsoft Windows Mobile operating system.

The company also has launched three other devices: a 3G version of the ultramobile Shift computer that runs on Windows Vista; the P6500, designed for tough environments such as hospitals and police forces; and the S730, an update to its popular S710 phone that like its predecessor includes a slide-out qwerty keyboard in addition to a traditional mobile-phone keypad.

Even the "fashion" segment is going to evolve. Verizon is rolling out devices aimed at the more price conscious end of the fashion segment, especially where what is really needed is voice and text, without heavy Web, media player or email support.

As it seems to be turning out, though mobile phone "service" might be something of a commodity, the handset experience is anything but, and getting richer all the time. That essentially means mobile service is the closest communications equivalent to "perfume," clothing, music and other human products that have very high and very personal human meaning.

Thursday, September 20, 2007

"Steve Jobs Was Right"


"Steve Jobs was right," says at&t VP Ralph de la Vega. Right about slashing the price of the iPhone sooner than att&t would typically have done. AT&T Inc., owner of the biggest U.S. mobile phone service, said the increase in sales of the iPhone has been "significant" since maker Apple Inc. cut the price by a third. How much?

at&t appears also to have been at least partly right about the iPhone's impact. Sprint and Verizon executives both acknowdledge at least a temporary increase in churn immediately after iPhone hit the market, and again after the recent price reduction.

Perhaps of more lasting significance is the ability of iPhone users to use Wi-Fi for connectivity in place of the EDGE network. Though it is doubtful many users will settle for a single "do everything device" that primarily connects only when within range of Wi-Fi networks, it will be interesting to watch whether there is a developing market for devices used primarily as media players.

The reason is simply that if the primary use mode is media, not voice, users might be able to live with sideloading and "spot" access of connectivity at home, at work and at public hotspots. And if there is a market for that, there could be a market for other Web-based devices that have value even when they are not "always connected."

That in turn is significant because it could offer some new options for providers of services and devices optimized for Web applications rather than voice. The analogy is notebook computers, that are highly useful even though they are not always connected. It might be possible to create significant new business models for devices that are "mobile" but not "always connected."

That, in turn, is highly significant for application or service providers that do not want to depend on the legacy mobile connectivity providers for access and transport.

Friday, September 14, 2007

DT Gets iPhone?


T-Mobile appears to be the exclusive carrier for the iPhone in Germany next week. Apple reportedly has a revenue sharing deal similar to that with at&t, in which Apple collects a portion of the monthly subscription fees. Pricing will reportedly be set at 399 Euros ($554) for an 8GB model. It isn't clear whether 3G support is forthcoming.

Pantech Duo for at&t

Touch screen smart phones aren't universally desired. So at&t is introducing a dual-sliding phone like the Helio Ocean, but using the Windows Mobile 6 operating system. The Pantech Duo uses the 3G network, , a sleek-looking dual-slider that zips along on their 3G HSDPA network, has a 1.3-megapixel camera, and can do push email.

Samsung Croix for Vodafone


As expected, the iPhone is changing smart phone design, pushing devices in the direction of more capability as media players. That ultimately will have repercussions for enterprise information technology managers as well, since business users are going to want to use such devices.

The Samsung F700V Croix will be introduced by Vodafone as an "iPhone killer" when Apple's device is introduced in European markets.

The Croix features a 3.2-inch touchscreen and 3G access using HSDPA running at a 3.6Mbps peak download rate. It has front and rear cameras for video calling and capture. The Croix should play AAC and MP3 songs as well as H.264, MPEG-4, and Real videos.

The device closely resembles the minimalist design of Apple's iPhone. A single navigation button near the bottom of the phone resembles the single button on Apple's iPhone, while rounded corners and a rectangular shape give the Ultra Smart F700 an iPhone-like appearance. The device includes a slide-out keyboard to accommodate typing and Web browsing.

The Croix also features 5-megapixel camera offering auto-focus.

"Tokens" are the New "FLOPS," "MIPS" or "Gbps"

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