Showing posts with label mobile voice. Show all posts
Showing posts with label mobile voice. Show all posts

Wednesday, November 30, 2011

Enterprises Going Mobile Faster than Expected


Global enterprises are shifting to mobile-only communications more rapidly than expected, a new study sponsored by BroadSoft suggests. Notably, 25 percent  of enterprise IT decision makers believe desk phones will be replaced by mobile phones within two years, while 82 percent of enterprises have employees currently using mobile applications for communications and collaboration. Enterprises embrace mobile

The survey, conducted by Cohen Research Group, gathered insight from 200 U.S. and 200 UK IT decision makers (CXOs, VPs, Directors) at enterprises of all sizes.

Some 44 percent of enterprises surveyed have at least a quarter of their workforce operating solely using a mobile phone. Some 30 percent of enterprises support tablets as well.  You might think the trend would be more pronounced at smaller enterprises, but the survey suggests the mobile substitution trend is most pronounced in the mid-market and enterprise segments of the market. This tends to be most true for organizations with six or more locations.
Fully 62 percent of respondents are expanding their enterprise’s unified communications capabilities, while instant messaging, web collaboration and videoconferencing were identified as the top UC services they are looking to support on mobile devices over the next three years.

Also, some 72 percent of U.S. respondents are looking to deploy videoconferencing across their organization in the next year, compared to 56 percent in the United Kingdom.

Many respondents believe their mobile network operator is better positioned to deliver single voicemail, instant messaging, video calling, unified messaging, voicemail and email integration, extension dialing and video conferencing than fixed line providers, Microsoft, Google or IBM.

When asked who could best deliver a complete, integrated set of unified communications services, “my mobile service provider”, Microsoft and Google were top choices among respondents.

Separately, PwC sees enterprise mobility growth as well, in part because the nature of work at enterprises is changing. As exemplified by the tablet boom in the consumer market, so enterprise work now includes content consumption, in addition to content creation. Smart phones and tablets are the key devices in that regard.

In many ways, the BroadSoft data should not be surprising, as it simply tends to mirror similar changes in consumer markets, where mobile data is driving service provider revenue growth.

Mobile data will be the largest contributor to U.S. telecom service provider growth over the next five years, says Pyramid Research.

Voice services are expected to dwindle, on both the fixed and mobile networks, but remain significant. There is a shift from circuit-switched voice to IP telephony, but revenues are not keeping pace. Since at least 2007, mobile voice revenues have been of greater magnitude than fixed-line voice, as well.
The U.S. telecom market generated $367 billion in service revenue in 2010, an increase of 3.1 percent over 2009.

"We expect the market to grow at a 3.1 percent compound annual growth rate over 2011 to 2016, reaching $443 billion in 2016. U.S. telecom revenue forecast

While it was the fourth-largest service segment in 2010 (after mobile voice, fixed voice and pay-TV), Pyramid Research projects mobile broadband will have a 12.7 percent CAGR over the 2011 to 2016 period.

That means that mobile broadband services will overtake mobile voice, fixed voice and entertainment video  to become the single largest revenue stream in the U.S. telecom industry by 2016.

As demand for fixed circuit-switched voice decreases, fixed VoIP will increase, growing at a 12.2 percent CAGR from 2011 to 2016. But VoIP still will be the smallest of all revenue streams over the forecast period. There might continue to be some small dial-up Internet access revenue, but it will be negligible.

Thursday, October 14, 2010

Users Younger than 35 are "Talking" Less than in 2009

Generally speaking, younger mobile users are spending less time talking on their mobiles in 2010 than they did in 2009.

Users 35 to 54 talk about as much as they did in 2009. Users 55 and older seem to be talking more in 2010 than they did in 2009.

As a rule, we can probably account for the trends by assuming younger users find texting more efficient than voice communications for many tasks, and that they therefore are substituting text for voice.

Older users might be finding they are more comfortable with mobile voice, or that the cost of doing so has fallen, and therefore are using it more. Also, some portion of the increase likely is driven by an increased volume of inbound calls to their mobiles.

Thursday, July 8, 2010

Mobile Voice Will Keep Growing, Despite Pressures

Though growth will slow at some point, it does not immediately appear that mobile voice revenue on a global basis, at least, is in any danger of serious erosion, according to the Yankee Group. Average revenue per user is dropping, but the number of users is growing.

By some estimates, the world has added one billion new wireless customers in just 18 months, for example.

Global average revenue per user will fall from U.S.$14.28 in 2009 to U.S.$11.38 in 2014, Yankee Group predicts.

But paid minutes of use will offset most of those ARPU declines.

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