Showing posts with label NPD Group. Show all posts
Showing posts with label NPD Group. Show all posts

Thursday, September 15, 2011

Consumers Still Prefer to Shop in Stores


According to a new report from The NPD Group, many U.S. consumers remain reluctant to purchase certain consumer electronics products online, even after using the Web to find out more about them. For some products, that makes sense. In other cases the reluctance is harder to figure out.

While 52 percent of consumers would seek out information about smartphones on the Web, just 23 percent could imagine themselves going online to purchase one. That might makes a great deal of sense to you. A smart phone is a highly personal item.

In some other cases, the findings are more puzzling. The research suggests that televisions are the fourth most-likely item that consumers research online prior to purchasing (56 percent); however, it's the least likely electronics product that consumers would actually purchase online (19 percent). TVs aren't personal. On the other hand, it's a bigger-ticket item than many other products, so that could explain the hesitance.

In contrast more people (66 percent) do both their research (66 percent) and expect to make an actual purchase (34 percent) online for PCs then for any other CE device.
Top consumer electronics products consumers were "extremely" or "very likely" to purchase online, included the following:
  • Computer software | 34%
  • Computer | 34%
  • eReader | 32%
  • Digital Camera | 30%
  • Computer accessories/peripherals | 30%
  • Tablet computer | 29%
  • Printer | 24%
  • Smartphone/mobile phone | 23%
  • Camcorder | 21%
  • Blu-ray player | 21%
  • Home audio | 20%
  • Television | 19%

Tuesday, June 15, 2010

Android Outsells iPhone in First Quarter

Smartphones carrying Google’s Android operating system outsold the iPhone in the first quarter of 2010, say researchers at NPD Group. During the quarter, Android handsets accounted for 28 percent of smartphone sales, beating out iPhone OS and its 21 percent share.

BlackBerry remains the bestselling OS, with its devices capturing 36 percent of the market. NPD attributes the shift to strong sales of the Motorola Droid and Droid Eris.

Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless's smartphone sales on par with AT&T in the first quarter. According to NPD, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in the first quarter reached $88, which is a five percent increase from the first quarter of 2009. Smartphone unit prices, by comparison, averaged $151 in the first quarter of 2010, which is a three percent decrease over the previous year.

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