Showing posts with label MMS. Show all posts
Showing posts with label MMS. Show all posts

Tuesday, April 13, 2010

Orange UK Study: Women Send More Pictures; Men Watch More Video


Women send more multimedia messaging service (pictures) messages than men, as much as 48 percent more than men in some age groups, says Orange UK.

But 71 percent of all mobile TV clips have been purchased by men, Orange UK says.  Likewise,
75 percent of all mobile videos have been purchased by men.

Also, some 64 percent of customers using Orange social networking sites were men and 36 percent were women.

On average, iPhone customers use 165 megabytes of data per month. This compares to an average of 115 megabytes of data for other smartphone customers, says Orange UK.

Of these data points, the one which strikes me as being most important is the statistic about data consumption. Where a fixed broadband connection might represent scores of gigabytes worth of usage each month, a mobile broadband connection might represent perhaps a gigabyte or two.

The fact that iPhone users average about 165 megabytes is interesting in that it suggests smartphone devices, though far more numerous than PC dongles, represent an order of magnitude less bandwidth demand on the mobile networks than PC devices.

That could have implications for the marketing of mobile connections to replace landline connections, given that some fixed connections represent an order of magnitude greater load on a network than a mobile PC connection.

On the other hand, the spatial distribution of PC devices, compared to mobile phones, during peak hours of use, likely is quite different. It might also be the case that mobile PC connections get used much the same way as fixed connections, with peaks in the evening.

Since most mobile networks have spare capacity in the evenings, and since evening use is likely to be distributed over a much-wider area than rush-hour traffic, mobile dongle services might mesh relatively well with smartphone usage, in the same way that business use and consumer use of broadband tends to complement, rather than compete.

Tuesday, January 29, 2008

T-Mobile USA: Strong Quarter

Of the four largest U.S. mobile carriers, all but Sprint seem to be posting strong gains. T-Mobile USA says it had added 857,000 net new customers during its most-recent quarter. Average revenue per user also was up to $53 in the quarter, rom $52 in the third quarter of 2006.

Operating income was up 15.1 percent compared to the same quarter of 2006, while churn was down to 2.0 percent from 2.3 percent in the third quarter of 2006.

Contract customer net additions in the third quarter of 2007 made up 65 percent of customer growth, down from 80 percent in the second quarter of 2007 and 96 percent in the third quarter of 2006. Prepaid additions are the reason.

Contract customers represented 84 percent of T-Mobile USA's installed base.

Blended churn, including both contract and prepaid customers, was 2.9 percent in the third quarter of 2007, up from 2.7 percent in the second quarter of 2007 and down from three percent in the third quarter of 2006.

Blended ARPU was $53 in the third quarter of 2007, the same as the second quarter of 2007 and up from $52 in the third quarter of 2006.

Contract ARPU was $57 in the third quarter of 2007, the same as in the second quarter of 2007 and up from $56 in the third quarter of 2006, driven by increasing data services revenues.

Data services revenues were $666 million in the third quarter of 2007, representing 15.4 percent of blended ARPU, or $8.10 per customer, compared to 14.7 percent of blended ARPU, or $7.80 per customer in the second quarter of 2007, and 11.3 percent of blended ARPU, or $5.90 per customer in third quarter of 2006.

Text messaging still is the most significant driver increasing data ARPU. The total number of short message service and multimedia messaging service messages increased to almost 21 billion in the third quarter of 2007, compared to 18 billion in the second quarter of 2007 and 10 billion in the third quarter of 2006.

"Tokens" are the New "FLOPS," "MIPS" or "Gbps"

Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...