Mobile ad campaign norms are four-and-a-half to five times more effective than online norms on measures of unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to InsightExpress.
InsightExpress also says mobile media outperforms online media in ability to drive purchase intent (170 percent increase) and brand favorability (85 percent increase).
Showing posts with label InsightExpress. Show all posts
Showing posts with label InsightExpress. Show all posts
Thursday, May 27, 2010
Mobile Ads Up to 5X More Effective Than Online, Study Finds
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InsightExpress,
mobile advertising
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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