Google is preparing to launch a new service called GOMO that creates "mobilized" websites on demand. Mobile ads are an important revenue stream for Google, so much so that it offers a range of free tools to create mobile versions of existing websites.
In addition to all these free services for mobilizing sites, Google is incentivizing good mobile content with its ad programs and even punishing sites that aren't mobile-friendly. Google is changing its AdWords program to reward mobile-optimized sites and adding +1 buttons to mobile ads.
Showing posts with label GOMO. Show all posts
Showing posts with label GOMO. Show all posts
Monday, October 31, 2011
Google About To Launch Website Mobilizer "GOMO"
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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