Wi-Fi now has become an important input for mobile operator access cost containment. As usage continues to climb, revenue per gigabyte keeps dropping.
Offloading traffic allows users to consume lots of data without excessive stress on their data plans.
That offloading also means network capacity investments to cope with usage growth can be delayed longer than otherwise might be the case.
Oddly enough, the bind is real: mobile operators arguably cannot afford to invest enough in their own networks to support all the usage and still have a sustainable business model.
Even if there is some "lost revenue" because users shift to Wi-Fi, and therefore the mobile operator loses usage, the upside is that the operators avoid huge capacity investments.
Offloading traffic allows users to consume lots of data without excessive stress on their data plans.
That offloading also means network capacity investments to cope with usage growth can be delayed longer than otherwise might be the case.
Oddly enough, the bind is real: mobile operators arguably cannot afford to invest enough in their own networks to support all the usage and still have a sustainable business model.
Even if there is some "lost revenue" because users shift to Wi-Fi, and therefore the mobile operator loses usage, the upside is that the operators avoid huge capacity investments.
Average wireless network traffic per connection
![Figure 1: Average wireless network traffic per connection, worldwide, 2011–2016 [Source: Analysys Mason, 2011]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sDHiJRulGznYG9PUphTqQ_1T4zDXBdq0bYRApHlJkuhrKdOn9O_QS-ragQL9gIzv_P8XiiuHo4N6qZfTxPOYo_SECGqT8y41gX4d0hTASt56ZcVSBJzd6PYS4_=s0-d)
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