Saturday, November 16, 2013

Apple Average Selling Price More than Double the Average of Android Prices

Apple always has occupied the "premium device, premium price" segment of most markets it has tackled. 

The smart phone market is not different, as the latest IDC data shows Apple smart phones selling for average prices more than double that of Android. 

Smartphone average selling prices declined
 12.5 percent in the third quarter of 2013, accounting for an average price of $317, largely driven by demand for lower-cost smart phones globally.

At the same time, the market has seen a large influx of large-screen smartphones sporting five-inch to seven-inch screens, which tends to boost average selling prices. 

Phablet ASPs in the third quarter of 2013 were notably higher than the market average of smart phones at $443. 

Still, phablet average selling prices declined 22.8 percent in the third quarter of 2013, comparted to the $573 phablet seen in the third quarter of 2012.

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