Monday, April 22, 2013

46% of All Smart Phone Shipments in 2018 Will be "Low End"

At some point, it has been clear, there will be very little difference between "phone sales" and "smart phone sales."

As you might also guess, shipments of lower-cost smart phones will grow the most. Devices selling for less than US$250 will grow from 259 million units in 2013 to 788 million units in 2018, according to ABI Research.

Mid-range devices costing up to $400 are expected to grow from 635 million to 925 million units by 2018.

Though observers might not have thought the point would be reached so quickly, in many emerging markets, voice profits already are low enough that selling data plans will make the difference between success and failure, in some cases.

1 comment:

BrandMe said...

I'm an Android user but really haven't used it except when my kids want to play some games.

So, I don't see that much difference in low end smart phones unless you're heavily into business and using your phone as a wireless office.

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