Thursday, June 14, 2012

The Long Tail of Mobile App Purchases

It looks as though there is a "long tail" or Pareto distribution to mobile app purchases. According to a U.S. consumer survey conducted by ABI Research​, about two thirds of app users have spent money on an application on at least one occasion. Among these paying users, the mean spend was $14 per month. 


“The median amount among the consumers who spend money on apps is much lower than the average, just $7.50 per month," says Aapo Markkanen, ABI Research senior analyst 


"The highest-spending three percent of all app users account for nearly 20 percent of the total spend, while over 70 percent spends either nothing or very little,” he says. 

1 comment:

Unknown said...

There are really some mobile applications that are worth paying for; hence, it’s really not a big deal if I spend some cash on it. After all, these apps make my life easier, so why not? ;) I would be willing to pay for those apps that would help me with my business. :)

Kiera Keisler

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