Thursday, April 26, 2012

Bigger Screens Drive More Tablet Usage


The Kindle Fire, has almost doubled its share of the tablet market in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, according to comScore. 
 Samsung’s Galaxy Tab family followed with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the top five with 6.3 percent and 5.7 percent market share, respectively.
U.S. Market Share of Android Tablets by Unique Devices
Dec-2011, Jan-2012, Feb-2012
Total U.S.
Source: comScore Device Essentials*
 % Share of Android Tablets
Dec-11Jan-12Feb-12
Amazon Kindle Fire29.4%41.8%54.4%
Samsung Galaxy Tab Family23.8%19.1%15.4%
Motorola Xoom11.8%9.0%7.0%
Asus Transformer6.4%6.2%6.3%
Toshiba AT1007.1%7.0%5.7%
Acer Picasso6.0%5.2%4.3%
Acer Iconia2.8%2.6%2.1%
Dell Streak2.2%1.7%1.3%
Lenovo IdeaPad Tablet K10.7%0.9%1.2%
Sony Tablet S0.9%0.8%0.7%
Other8.9%5.6%1.6%
As you might expect, screen size is directly associated with higher content consumption. For example, 10″ tablets have a 39-percent higher consumption rate than seven-inch  tablets and a 58-percent higher rate than five-inch tablets.
Average Browser Page Views per Tablet
Feb-2012
Total U.S.
Source: comScore Device Essentials*
Tablet Screen Size
Browser Page Views
per Tablet
10 inch125
9 inch116
7 inch90
5 inch79

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