Thursday, March 29, 2012

Smart Phones Reach U.S. Tipping Point


Almost half (49.7 percent of U.S. mobile subscribers now own smart phones, as of February 2012, says Nielsen. 
Shortly, smart phones will become the majority of U.S. devices, and the penetration will simply increase every year from this point forward.
That tipping point should have lots of implications for application usage, bandwidth usage, broadband revenue and implications for future mobile retail plans and packages, especially as tablet adoption also grows.
Increasing adoption of broadband-capable tablets and smart phones will mean there is more end user demand for mobile broadband plans that mimic the existing packaging of family voice and texting plans that allow multiple devices to share a single bucket of voice usage and texting. 
Nielsen says more than two thirds of those who acquired a new mobile device in the last three months chose a smart phone over a feature phone.
Trending U.S. Smartphone penetration, 2011-2012

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