Google might be preparing to create and launch a whole family of consumer devices that would compete against Apple products.
Depending on your perspective, that is either a dangerous shift of strategy or only the logical extension of Google's increased profile in the devices business.
Google's Android operating system is a major global presence in smart phones and tablets, and Google also has built and sold a "hero" Nexus device to illustrate what it believes can be done in the smart phone area using Android. Google has purchased Motorola Mobility, and so now is a supplier of mobile devices.
Google also provides support for a couple of firms building Chromebooks, meaning Google already is partly in the PC business. And Google already has cooperated with a few manufacturers on Google TVs.
Google recently announced it was going to build and market an in-home music entertainment system, as well.
So a formal "hardware strategy" wouldn't be much of a stretch.
Google and Apple seem destined to compete on many fronts, a fact that has been clear for a few years, dating back to the days when Eric Schmidt, then Google CEO, was a member of Apple's board of directors. Schmidt resigned in 2009.
Friday, February 24, 2012
Google to Launch Line of Consumer Devices?
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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