The "zero moment of truth" is a marketing concept that deals with the amount of time that lapses between an advertising message and a consumer taking action on the message.
Here's an ebook Google put together about the concept and what it means for marketing and advertising.
Zero Moment of Truth E-Book
You can figure out why Google thinks the concept is important. To the extent there is latency between ad and action, Google thinks it can create quite a nice business reducing latency.
Thursday, June 30, 2011
Google's Zero Moment of Truth
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Generative AI Will NOT have the Impact Many Expect
Generative artificial intelligence, to say nothing of machine learning or neural networks (and eventually general AI), might collectively re...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment