Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations.
Friday, February 25, 2011
OneRiot Launches Social Ad Targeting for Mobiles
OneRiot has launched what it believes is the world’s first social targeting service for mobile ads. OneRiot now enables advertisers to reach targeted audience segments on mobile devices.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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