Nearby Shops shows stores in a user's vicinity that sell what a user is searching for. As you can well imagine, this is going to help steer users to "stuff" they want, but also could lead to an increase comparison shopping behavior, since it will be easy to find other locations that might have the same items, in case a user decides a price or other item elements are not right.
Thursday, December 23, 2010
Google Makes Comparison Shopping Easier
Google has introduced a new feature for product searching in the United Kingdom, called "Nearby Shops."
Nearby Shops shows stores in a user's vicinity that sell what a user is searching for. As you can well imagine, this is going to help steer users to "stuff" they want, but also could lead to an increase comparison shopping behavior, since it will be easy to find other locations that might have the same items, in case a user decides a price or other item elements are not right.
Nearby Shops shows stores in a user's vicinity that sell what a user is searching for. As you can well imagine, this is going to help steer users to "stuff" they want, but also could lead to an increase comparison shopping behavior, since it will be easy to find other locations that might have the same items, in case a user decides a price or other item elements are not right.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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