Thursday, September 23, 2010

25% of Americans want Android Tablets?

About one in four Americans surveyed by Zogby on behalf of Sybase say they are open to some degree to buying an Android tablet device. About a quarter said they would consider replacing a notebook PC with a tablet if the features and apps were suitable.

It always is difficult to "operationalize" such findings, as those same respondents might "like" or "want" such devices, but be unwilling to spend $700 to acquire one.

The perhaps-useful findings were about screen size, which affects form factor. About half suggested they preferred a nine or 10-inch screen. More than a quarter wanted a 12-inch screen. Some 21 percent wanted a seven-inch screen and three percent wanted a five-inch screen.

Tablets might ultimately reflect a variety of form factors and lead applications, or some form factors might not get traction. The three-inch screen, for example, would seem to overlap almost directly with smartphones.

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