That in turn means traditional search engine optimization tactics are less effective. Also, social networking sites increasingly are being to search for content, information or products, which likewise has implications for online and mobile marketers.
Monday, July 19, 2010
Search Optimization in the Mobile Age
The most significant change to how consumers are using smartphones to find companies is the widespread popularity of mobile apps. The big change for marketers is that people do not necessarily use a browser get information, such as restaurant reviews and product recommendations.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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