Sunday, March 14, 2010

No Way to Predict Hot Apps, Gadgets of 2020, Experts Say

Technology experts surveyed by the Pew Internet & American Life Project overwhelmingly agree that the killer applications and gadgets of 2020 can not be foreseen right now. About 80 percent of respondents said the killer apps of 2020 will "come out of the blue" and will not have been anticipated.

For all the scenaio planning, brainstorming and research firms conduct and pay for, that is a rather surprising opinion. Essentially, most technology observers and technologists say we have no way of predicting what will be hot in 2020. That will not stop firms from creating product roadmaps and investing where they think the opportunities are greatest.

Despite all that, we still are likely to be surprised in 2020. In 2000, nobody would have predicted the iPhone, or perhaps have bet that Apple would be a bigger company than Microsoft. The first is fact, the second "only" a directional trend. Microsoft today still is a bigger company than Apple, at least in terms of market value. But the charts suggest Apple will overtake Microsoft.

How many forecasters would have predicted that?

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