Friday, August 28, 2009

June Online Video Viewing Up: Unusual News Events the Reason

Summer normally is a time of reduced video viewing, as users are out and about. But online video viewing was up 14 percent year over year in June, according to The Nielsen Co.

But it appears unusual news events, not a permanenet change in behavior, account for the upsurge. Unusual media events, including the memorial service for Michael Jackson and the civil unrest in Iran, likely were driving the heavier usage, comScore says.

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