Wednesday, May 14, 2008

Vapps: HD Rather than High Speed

Vapps has adopted High-Definition Conferencing as its new brand, replacing High-Speed Conferencing. The change makes sense. HD is a huge consumer value proposition, and one that they understand. "High speed" is a provider attribute, and enough people now use "high speed" services to recognize that quality varies.
“We want to let everyone know Vapps is raising the bar on sound quality in audioconferencing because we’re the only conferencing company able to give users a "high definition" audio experience through Skype, while still admitting participants on any kind of phone,” says Vapps CEO Ben Lilienthal.
“When we speak, our voices produce sound in the 20 Kilohertz (KHz) range and our ears hear 20 KHz, but the copper wiring of traditional telephone networks supports only 3.5 KHz. Our High-Definition Conferencing operates in the 16 KHz range for Skype audioconferencing, a quality difference you can easily hear. At the same time, we conference in traditional telecom users, so that no one is excluded.

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