One of the best things about Web services is that user experiences can be personalized and customized . So it is that Google uses many signals to rank search results and in some cases filters returns based on a user's location, device or preferences.
You've probably noticed that hyphenation doesn't limit results. "T-Mobile" and "TMobile" results both come up. Helpful since hyphenation conventions vary from one document and user to the next. However, typing "+TMobile" only brings up results that do not have the hyphenation.
Google defaults to eliminating duplicate search results, which normally is desirable. There be some cases where a particular search might return multiple results from a single Web page, and a user might want those results. Typing "&filter=0" at the end of Google's URL will disable that function.
I find it useful that Google senses when I am searching from a mobile and formats the display accordingly. If, by mistake, you are searching from a PC and get the mobile version by accident (I can only say it can happen; it has never happened to me), use the "http://www.google.com/webhp" URL.
Personally, I prefer the localized version. But if you want the global version, go to
"http://www.google.com/ncr".
To get more targeted results, type "&gl" at the end of the Google URL.
Saturday, November 10, 2007
Google Tailors Search
Labels:
Google,
mobile search,
mobile Web
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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