Sunday, February 11, 2007

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Probably not the best way to run a video download service such as Wal-Mart has launched.

Wal-Mart's beta service includes more than 3,000 movie and TV titles for view on PCs, laptops and portable media players. All the major studios are on board and new movie releases will be available for video download on the day of the DVD release. The price for new movies ranges from $12.88 to $19.88. Catalog titles cost $7.50. TV shows cost $1.96 per episode.

Wal-Mart allows customers to purchase the physical DVD and have the option of downloading the same title for a small additional price to use on portable devices and PCs. Among the likely results are further deals by studios with other services such as iTunes.

He said other studios have been reluctant to participate due to fear of a Wal-Mart reprisal. The chain represents a large percentage of Hollywood's multi-billion dollar DVD business. If a studio agreed to sell movies on iTunes at a price too low for Wal-Mart's taste, that studio might suddenly find its movies removed from Wal-Mart's shelves.

Wal-Mart's video download service doesn't work with Firefox version 2.0.0.1...aside from not working at all on any browser.

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