Tuesday, February 6, 2007

Monetizing "Bring Your Own Access"


Fon, the sharing network of consumer end user Wi-Fi access points, is intriguing for lots of reasons. For one thing, it represents a new twist on building an access network. At the heart of matters, end users pay for some forms of access (cable modem or Digital Subscriber Line, for example)and create some forms of access (in-home Wi-Fi)and then contribute their access assets toward a network. Fon also is interesting because like lots of other developments in Web services, "nobody owns it" or "plans it." Each single Wi-Fi point can be withdrawn from the network at any time and Fon basically is given rights to use, but does not itself "own" any of the access points.

Equally interesting is how a business model can be constructed around the created network.

Separately, BT has been building its own Wi-Fi network to support a mobile element for its fixed broadband and voice services, without buying any spectrum. That also is a novel approach. So rumors that BT wants to ink a deal with Fon for access to hotspots in the U.K. market are significant because it would create a revenue model for Fon. It also would move a tier one carrier further down the road of novelty. Carriers routinely buy capacity from other carriers. But up to this point, how many have purchased capacity from end users, aggregated voluntarily into makeshift networks?

Wi-Fi arguably fills a niche between nailed-up (optical, cable modem and DSL) bandwidth and fully-mobile forms of broadband access. Fon and BT might just suggest a niche revenue model as well.

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